From shipping AI features to 400M+ Excel users, redesigning a telecom app for 100 million people overnight, and building two startups from zero — one funded, one with 85% retention. Across 12+ years in enterprise software, consumer apps, B2B SaaS, e-commerce, and advertising, I've learned that the work isn't the design. The work is the decision-making behind it.

Every project below includes the business problem, my specific role in solving it, the hard tradeoffs I made, what shipped, and what moved. Demonstrating how I think, frame problems, push back on briefs, and deliver under real constraints — with a team, on a deadline, with incomplete information.

Projects

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Microsoft: AI-Powered Chart Design Recommendations

Chart Recommendations via Copilot is a new Excel feature that auto-surfaces smart visualization suggestions when users insert a chart. Instead of wrestling with chart types and formatting, users see 4 AI-generated options with story-first titles like "Quarterly trends" — pick one, click apply, done.

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Microsoft: Copilot Excel Wiki Agent

The Copilot EXCEL Wiki agent is an AI-powered assistant designed for Excel designers to streamline workflows, centralize knowledge, and provide actionable answers on design craft, process, accessibility, and handoffs. Built on SharePoint with curated resources and enterprise integration, it reduces manual searching, ensures up-to-date guidance, and sets the foundation for future automation like Figma API integration and personalized daily briefings.

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Microsoft: AI powered insights on chart insert

Chart Insights via Copilot is a new Excel feature that automatically generates intelligent, contextual insights the moment a chart is inserted. These insights—like trends, anomalies, and comparisons—appear in a lightweight panel next to the chart and update manually when data changes.

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Planty™ - The Brand, Product and Strategy

From inception to execution- An online boutique green gifting brand making plant adoption fun. Modern and compact garden solutions for first time plant parents and the ones with green thumb.

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GoodWorker: Design Guide, System and Tokens

Systems and processes I worked on as a design manager and a platform designer at GoodWorker, with the idea to bring coherence and consistency to the design work across the GW Worker and GW Employer apps.

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Airtel Thanks 2.0: Redesigning Airtel Thanks Program

The biggest and complex reward and tier program launch, to be presented in a simple understandable and refreshing way. The design decisions when there is so much to offer as services and a constant fight for every pixel.

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Watchlyst — Founder's Case Study

The first startup stint solving for the paradox of choice in the entertainment space. Resulting in an aggregator and a recommendation engine solving for “what’s worth watching”. Your favourite content be it TV, OTTs, Events or even Radio, if it’s worth it, it’s on Watchlyst. 50K downloads. $40K from Facebook Accelerator. Zero paid marketing.

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GrowthX®: Hotjar | Capstone Project

In this intensive 8 week growth hacking bootcamp, for building the growth muscle, our team of 7 successfully completed the capstone challenge. Our task was to develop an annual growth strategy that doubles the revenue of the Hotjar brand. After a rigorous three-week sprint, this was our final submission.

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