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AI-Native Product Design
I've shipped AI features used by 400M+ people. Not 'used AI in my process' — designed the AI experience itself. Chart Insights, Copilot Excel integration, Wiki Agent. I understand the design challenges specific to AI: calibrating trust, handling uncertainty, designing for outputs you don't fully control. This is a rare combination right now and I'm deepening it actively.
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Systems Thinking at Scale
I've built design systems from scratch at four different organisations. I've designed for products that served 100M users simultaneously. I think in systems, not screens — which means I'm valuable long before and long after Figma is open. The design of how design gets done is as important to me as the design itself.
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Startup Instinct Inside Enterprise Structure
Two GTM startups. Four design practices built from zero. At Microsoft, I didn't just execute — I identified an opportunity (the Wiki Agent), built the case, designed the solution, and shipped it. That entrepreneurial instinct — seeing what doesn't exist yet and making it — is something I carry into every role, regardless of company size.
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Design That Moves Business Metrics
30% reduction in feature abandonment at Microsoft. 6% MAU lift for 100M+ Airtel users. 12% conversion improvement at GoodWorker. 50K app downloads with zero marketing spend. These aren't lucky outcomes — they're the result of designing with business outcomes as the constraint, not the afterthought.
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The Full Range — IC to Leader
I can do the work and I can lead the people doing the work. I've been a hands-on product designer, a Design Manager, a Creative Director, and a Founder. I know what good craft looks like up close. I know what a design team needs to stay motivated, unblocked, and shipping at quality. I'm most useful in organisations where both things are valued.
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I'm not a polished corporate communicator by default. I'm working on it — the ISB programme is partly for this — but my natural mode is direct and unfiltered. In the right culture, that's an asset. In overly political environments, it takes more energy.
I'm not a specialist. I'm a generalist who goes deep when needed. If you need someone who only does, say, design systems or only does research, I'm probably not your best choice. If you need someone who can hold the whole problem — strategy, craft, team, outcome — I'm exactly your person.
I'm not built for work that doesn't matter. I've left roles and projects that were design theater — work that looked impressive but changed nothing. I need to know the impact is real.
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| 30% Feature abandonment reduced at Microsoft | 100M+ Users on Airtel Thanks 2.0 | 50K App downloads, zero marketing spend | | --- | --- | --- | </aside>
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If your user journeys are broken, and you're constantly scratching your head trying to figure out where the funnel drops, then I'm your guy. I'll dive deep into your UX woes and untangle the mess, creating seamless experiences that keep your users hooked.
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If you're tired of hiring specialists for every design need, look no further. With my diverse industry experience, I bring a range of skills to the table. Whether it's web, mobile, or any other platform, I'll adapt and deliver exceptional designs that hit the mark.
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If you're struggling to visualize your product's vision and find yourself drowning in design debt, I'm here to rescue you. I'll help you define a clear north star for your product, guiding the design process and aligning it with your long-term goals.
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If you're looking for a designer who thinks beyond pixels and wireframes, I'm your guy. With my entrepreneurial mindset, I'll dive into every aspect of your product, from ideation to execution. I'll ensure that every touchpoint delivers a cohesive and delightful user experience.
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If your product suffers from a lack of design system and visual language, it's time to bring order to the chaos. I'll create a robust design system that brings consistency and harmony to every screen. Your users will thank you for the seamless experience.
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If you're struggling to strike the right balance between user empathy and metric orientation, I'll be your guide. I understand the importance of human-centered design while keeping a keen eye on the metrics that drive success. Together, we'll create designs that not only delight users but also achieve your business goals.
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If your design team is feeling uninspired and stuck in a rut, I'll inject a fresh dose of creativity and motivation. With my passion for innovation and out-of-the-box thinking, I'll ignite the creative fire within your team and spark a design revolution.
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If you're fed up with mediocre experiences that blend into the crowd, it's time to level up. I'll push the boundaries and challenge the status quo, designing experiences that stand out and leave a lasting impression. Mediocrity has no place in our collaboration.
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If you believe that your users deserve exceptional experiences, then we share the same values. I'll go the extra mile to understand your users deeply and create designs that exceed their expectations. Let's elevate the bar and give your users an unforgettable journey.
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